4th Annual Detroit Beer Week to Span 11 Days

Showcasing the Craft Beer Scene in Metro-Detroit
Thursday, October 18 – Sunday, October 28, 2012

www.facebook.com/detroitbeerweek  /  www.detbeerweek.com

In the Motor City, the fall season has become synonymous with Detroit Beer Week. In its fourth year, this multi-day beer event has grown beyond its original concept, spanning 11 days and featuring a full spectrum of craft beer-centric happenings throughout the City of Detroit and the immediate surrounding suburbs.

The 2012 edition of Detroit Beer Week will feature individual events to showcase breweries from all over Michigan, plus out-of-state brewers from around the US that the organizers from Liquid Table cheekily refer to as “Friends of Michigan Beer.” This adds depth to the effort, as a whole, and creates a point of difference from the Michigan Brewers Guild Festivals that Liquid Table’s Michigan Beer Weeks build to and complement.

“While our primary focus will always remain on Michigan-brewed beer, it’s also important to recognize our brothers in other states who have fought so hard for the same ideals we are fighting for,” stated Barry Johnson, Regional Liaison for Liquid Table, and a highly-respected pioneer in the Michigan beer industry. “Many Michigan brewers got their start in other states, and many brewers in other states got their start here. Through our efforts we hope to promote Michigan beer, but with an understanding of the thought that ‘A rising tide lifts all ships.’”

Detroit-based Liquid Table Beverage Solutions is producing and marketing Detroit Beer Week. Liquid Table began Detroit Beer Week in 2009 in cooperation with the Michigan Brewers Guild, piggybacking the Detroit Fall Beer Festival. This concept continues in the fourth year of the effort, as the Fall Beer Festival also expands to 2 days.

“We’ve been witness to impressive growth over the last few years, and Liquid Table continues to offer innovative and creative event management and promotional concepts in the craft beer arena,” stated Eric Briggeman, President of the Michigan Brewers Guild. “We are proud to continue this partnership that helps to further The Guild’s mission of promoting a healthy beer culture in the State of Michigan.”

Detroit Beer Week events and information will be constantly updated on Facebook. Liquid Table is producing a minimum of one Signature Event each night during the week, in addition to the multitude of events hosted by participating Beer Destinations throughout the metro-Detroit area. All events will be marketed under the banner of Detroit Beer Week, with Real Detroit Weekly acting as the media partner, producing a Guide to Detroit Beer Week prior to the launch date.

Detroit Beer Week launches with a ceremonial tapping of 313ale, a collaboration of the Detroit Beer Barons, a group of local professional brewers, featuring primarily locally sourced ingredients. The beer will be available at select locations throughout DBW. The week continues with multiple events each night, including tap takeovers, beer dinners, contests, pubcrawls and educational events, culminating in the 4^th Annual Michigan Brewers Guild Fall Beer Festival and subsequent Brewers’ Brunch at Tashmoo Biergarten.

About Liquid Table

Liquid Table Beverage Solutions is a privately-owned Detroit-based company. Formed in 2009 by Jon Piepenbrok, Liquid Table focuses on producing and marketing beverage events, including Detroit Beer Week, with a focus on local craft beer, mead, and artisan spirits, as well as providing private beverage services on contract for in-home and private events. The company also offers trade services, such as on- and off-premise consulting, education, marketing, and brand management. For more information, contact beer@liquidtable.net. 

About the Michigan Brewers Guild

The Michigan Brewers Guild exists to unify the Michigan brewing community; to increase sales of Michigan-brewed beer through promotions, marketing, public awareness and consumer education; and to monitor and assure a healthy beer industry within the state.

The Guild fully endorses and supports the efforts of Liquid Table in the production and marketing of Michigan Beer Weeks (Detroit, GR and A2).

Michigan’s thriving brewing industry contributes over $24 million in wages with a total economic contribution of more than $133 million. In terms of overall number breweries, microbreweries and brewpubs, Michigan ranks #5 in the nation, with 118 current licenses – thus supporting its claim as “The Great Beer State.” More information can be found at www.mibeer.com.

Contact:

Jon Piepenbrok -- Founder and El Jefe -- jp@liquidtable.net

Dianna Stampfler -- Media Consultant -- dianna@promotemichigan.com