
I've heard stories that, prior to Zima, Mike's Hard Lemonade, and the deluge of flavored malt beverages spilling from liquor store refrigerators and college girls' mouths, beer companies were faced with a problem: how do you get people who don't like beer. . .to drink beer?
courtesy google image search. At least it's not blue Powerade and gin.
The answer often came in the form of painfully sweet, psuedo-fruit flavored concoctions that one might consider the forerunners to Smirnoff Twisted Ultra Passion Berry Delight IV. Sam Adam's Cherry Wheat is the perfect and best known example: a thick, sugary beverage that has more...